A client today asked me why we shoot headshots on white backgrounds so often. The headshots on white backgrounds in our photo galleries caught his attention to such a degree he didn’t notice the headshots in our galleries on backgrounds of different colors and types. I thought a post on the subject of using white backgrounds on professional headshots was in order.
We do favor white backgrounds for business headshots, but it’s certainly not the only background color or type we use for headshots. A lot of factors can affect what the most appropriate background is. Choices can include different studio backgrounds, using elements of your office or another location as the backdrop. We can also shoot your headshot indoors or outdoors. The choice is yours.
However, we’re talking about white backgrounds here. One of the best reasons to use them is they stand out! Of all the headshots on our site, the ones with the white backgrounds are what caught the prospects attention. Isn’t that what you’re trying to do?
White backgrounds present a sleek, clean and modern look. The background is completely non-distracting. It tends to have a more professional look and the background doesn’t compete with the the most important part of the photo… you. Headshots photographed on white work better on most websites and marketing materials. The background can flow seamlessly into any other design elements. Text that may overlap portions of the rectangle occupied by the photo is much easier to read.
However, as we said in the beginning, we don’t only shoot headshots on white backgrounds. For example, we did some dental marketing photos for a dentist where the entire office was in dark wood tones. Their website followed the same darker theme. Staff photos with white backgrounds would have looked out of place. Actor and Actor headshots sometimes work better if there is a real environment, a room or outdoor location that falls out of focus for the background.
If you are working with a marketing company or a website design company it’s wise to discuss with them what color and type of background will be best for your headshots. The most important thing here is that your headshot fits your branding and the overall design of your marketing materials.